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Aurora Electrical Services

Cookies

Effective Date: 5th June 2025
Last Updated: 5th June 2025

1. Introduction

This Cookies Policy explains how Aurora Electrical (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website https://auroraelec.co.uk (the “Site”).

By continuing to use our Site, you agree to the use of cookies in accordance with this policy.

2. What Are Cookies?

Cookies are small text files stored on your device by websites you visit. They help make websites work more efficiently and provide information to the owners of the site.

3. Types of Cookies We Use

We may use the following types of cookies:

  • Strictly Necessary Cookies: Required for the operation of our website (e.g., security and accessibility).

  • Performance Cookies: Help us understand how visitors use our site (e.g., Google Analytics).

  • Functionality Cookies: Remember choices you make to improve your experience.

  • Targeting/Advertising Cookies: Used by third parties to deliver relevant ads (we currently do not use these, but reserve the right to in future).

4. Third-Party Cookies

Some cookies may be placed by third-party services that appear on our pages (such as embedded videos or analytics services).

5. Managing Cookies

You can control and manage cookies through your browser settings. You can also opt out of Google Analytics tracking by using this browser add-on.

Note: Disabling cookies may affect the functionality of parts of our Site.

6. Changes to This Policy

We may update this Cookies Policy from time to time. Changes will be posted on this page with an updated revision date.

7. Contact Us

If you have any questions about this Cookies Policy, please contact:

Aurora Electrical
Email: info@auroraelec.co.uk
Website: https://auroraelec.co.uk

Essential

Essential cookies enable basic functions and are necessary for the proper function of the website.

Cookie IDPurposeDuration
wpconsent_preferencesThis cookie is used to store the user's cookie consent preferences.30 days

Statistics

Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.

Google Analytics

Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.

Learn more
Cookie IDPurposeDuration
__utmzContains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server6 months after last activity
__utmvContains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.2 years after last activity
__utmxUsed to determine whether a user is included in an A / B or Multivariate test.18 months
_gaID used to identify users2 years
_galiUsed by Google Analytics to determine which links on a page are being clicked30 seconds
_ga_ID used to identify users2 years
_gidID used to identify users for 24 hours after last activity24 hours
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager1 minute
_gac_Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.90 days
__utmaID used to identify users and sessions2 years after last activity
__utmtUsed to monitor number of Google Analytics server requests10 minutes
__utmbUsed to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.30 minutes after last activity
__utmcUsed only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.End of session (browser)